Technological Partnership for Marketing

Since spring 2023, pargoo has been responsible for the technical maintenance and continuous further development of Alpian's web presence. In addition to optimizing the main pages and creating high-conversion landing pages, a special focus was placed on the seamless integration of third-party systems such as HubSpot and Microsoft Bookings to perfect the digital customer processes.

Redesign & Dynamization with Storyblok

Right on time for spring 2024, pargoo implemented a comprehensive relaunch of the Alpian website. The new system not only impresses with a fresh design but is also based on a highly flexible architecture:

• Dynamic Content with Storyblok: By implementing the headless CMS Storyblok, the Alpian marketing team can maintain existing content independently and build new pages completely on their own – without additional programming effort.
• Maximum Performance: Thanks to an automated static build, the website achieves top values in loading speed, which is crucial for user experience and SEO.
• Close Design Collaboration: The implementation was carried out in close coordination with Alpian's in-house design team, with pargoo acting as the technological bridge between vision and reality.